Client:
Vinyl Records | Typography Case Study
Services:
Typography, Type Design, Font Design
Challenge: The client, a renowned vinyl records retailer, faced the challenge of reviving the nostalgia and allure of vinyl records in the digital age. Their need was to connect with a new generation of music enthusiasts and collectors who often overlooked the rich history and tactile experience of vinyl records.
Solution: Starks Incorporated addressed the client's challenge by crafting a bespoke display font, "Vinyl Records," focusing solely on capital letters to capture the timeless allure of vinyl records. We introduced this captivating typeface in a striking poster featuring the client's brand name, with an optional inclusion of lowercase letters to preserve the font's classic aesthetic. This typographic masterpiece seamlessly bridged generations, rekindling the passion for vinyl records and successfully revitalizing the client's brand by merging the digital age with the nostalgic charm of vinyl.
